New Delhi: Patanjali Ayurved, the controversial Indian Ayurveda brand, finds itself in hot water again over misleading advertisements for its Ayush products. The company, co-founded by yoga guru Ramdev, is facing a contempt case in the Supreme Court for continuing the allegedly deceptive ads despite assurances to stop.
Uttarakhand Authorities Under Fire
Adding to Patanjali’s woes, a recent report reveals that the Uttarakhand government, where Patanjali is headquartered, took minimal action against the company’s misleading advertisements for the past two years. According to an affidavit filed by the Union Ayush Ministry, despite several complaints, Supreme Court orders, RTIs, and even directives from the Prime Minister’s Office (PMO), the state authorities only issued letters and notices to Patanjali. This inaction has raised concerns about lax enforcement and the ability to regulate the Ayush industry effectively.
Supreme Court Demands Compliance
The Supreme Court, already critical of Patanjali’s misleading advertisements, has granted the company a last opportunity to file affidavits of compliance in the contempt proceedings. The court rejected Patanjali’s initial apology affidavit, terming it “lip service” and demanding a stricter adherence to its previous orders. The court also questioned the Ayush Ministry’s role in allowing the misleading advertisements to continue, particularly those targeting COVID-19 cures.
What’s Next for Patanjali Ayurved?
Patanjali Ayurved has been ordered to file proper compliance affidavits within a week. The Supreme Court has also directed the company’s managing director, Acharya Balkrishna, and co-founder, Ramdev, to be present in court on the next hearing date, set for April 10th. Failure to comply could lead to stricter legal action, including perjury proceedings.
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